Cirque du Soleil Entertainment Group created for the first time in its history a show focused on sports, particularly the world of soccer, with Leo Messi as the main inspiration. The PepsiCo group decided to sponsor this event, asking for our help with some of the pieces.
WALK AMONGST GIANTS EUROLEAGE
BRIEF
Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the world’s top companies.
SOLUTION
Big companies’ executives are hard-to-reach profiles. So, to spark their curiosity, we created an original, relevant and ambitious format, with one promise: the possibility of impacting an entire continent. Therefore, we created a fully customized board game, with which we managed to communicate the impact and visibility of the Euroleague in a playful manner.
RESULTS
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new sponsors
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nuevos patrocinadores
0
M
total revenue
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0
ROI