Turisme de Catalunya contacted us to create an innovative action to raise awareness of this tourist destination among young Japanese people.
WALK AMONGST GIANTS EUROLEAGE
BRIEF
Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the world’s top companies.
SOLUTION
Big companies’ executives are hard-to-reach profiles. So, to spark their curiosity, we created an original, relevant and ambitious format, with one promise: the possibility of impacting an entire continent. Therefore, we created a fully customized board game, with which we managed to communicate the impact and visibility of the Euroleague in a playful manner.
RESULTS
new sponsors
0
nuevos patrocinadores
0
total revenue
0
M
ROI
x
0