WALK AMONGST GIANTS EUROLEAGE

walkAmongGigants

BRIEF

Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the world’s top companies.

SOLUTION

Big companies’ executives are hard-to-reach profiles. So, to spark their curiosity, we created an original, relevant and ambitious format, with one promise: the possibility of impacting an entire continent. Therefore, we created a fully customized board game, with which we managed to communicate the impact and visibility of the Euroleague in a playful manner.

RESULTS

0
new sponsors
0
nuevos patrocinadores
0 M
total revenue
x 0
ROI

MORE PROJECTS

Femeval, the Valencian Metallurgical Business Federation, asked us to make a campaign to encourage young people who want to study vocational training to consider the metallurgical sector. As a result, the sector would be nourished by new talent.

Adidas wanted our talent, TheGrefg, to promote their solidarity action, in which they collect one plastic bottle from the oceans for every ten minutes of sport.