Adidas wanted to create an action to promote the Speedflow X football boots with a large online activation in order to reach as many people as possible.
TRIP TO METAL LAND FEMEVAL
BRIEF
Femeval, the Valencian Metallurgical Business Federation, asked us to make a campaign to encourage young people who want to study vocational training to consider the metallurgical sector. As a result, the sector would be nourished by new talent.
SOLUTION
We created Journey to Metal Land, a formative talk in a Gameplay format, using a customized Minecraft map, telling the story of a young man who has to reach Metal Land, the promise land of quality training and full employment. The game could not only be played individually but a gameplay was also streamed live by Perxitaa, an internationally successful Valencian youtuber.
MORE PROJECTS
Riot Games wanted to promote their new Netflix series, Arcane, and have it reach as many people as possible by means of an online activation.