TRIP TO METAL LAND FEMEVAL
BRIEF
Femeval, the Valencian Metallurgical Business Federation, asked us to make a campaign to encourage young people who want to study vocational training to consider the metallurgical sector. As a result, the sector would be nourished by new talent.
SOLUTION
We created Journey to Metal Land, a formative talk in a Gameplay format, using a customized Minecraft map, telling the story of a young man who has to reach Metal Land, the promise land of quality training and full employment. The game could not only be played individually but a gameplay was also streamed live by Perxitaa, an internationally successful Valencian youtuber.