TRIP TO METAL LAND FEMEVAL

BRIEF

Femeval, the Valencian Metallurgical Business Federation, asked us to make a campaign to encourage young people who want to study vocational training to consider the metallurgical sector. As a result, the sector would be nourished by new talent.

SOLUTION

We created Journey to Metal Land, a formative talk in a Gameplay format, using a customized Minecraft map, telling the story of a young man who has to reach Metal Land, the promise land of quality training and full employment. The game could not only be played individually but a gameplay was also streamed live by Perxitaa, an internationally successful Valencian youtuber.

MORE PROJECTS

One of our talents, TheGrefg, asked us to help him create a big event dedicated to the Spanish-speaking Twitch community, an awards gala to recognize the work of the platform’s content creators.

Turisme de Catalunya contacted us to create an innovative action to raise awareness of this tourist destination among young Japanese people.