THE TIME ROOM RedBull

LaHabitacionDelTiempo

BRIEF

Red Bull wanted to make a point-of-sale action featuring streamer TheGrefg.

SOLUTION

To provide a context to the action, we suggested that RedBull transform the streamer’s set-up into a unique and avant-garde broadcast space. Multi-cameras, lights, rigs, and other elements were created especially for the streamer. 

The concept to create this activation was The Time Room, related to some ideas associated with the streamer himself, such as the countdown timer and the fourth wall between the streamer and his audience. 

The action at the point of sale takes the form of a raffle through a mini online game so that one person can visit The Time Room. 

RESULTS

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