Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.
THE TIME ROOM RedBull
SOLUTION
To provide a context to the action, we suggested that RedBull transform the streamer’s set-up into a unique and avant-garde broadcast space. Multi-cameras, lights, rigs, and other elements were created especially for the streamer.
The concept to create this activation was The Time Room, related to some ideas associated with the streamer himself, such as the countdown timer and the fourth wall between the streamer and his audience.
The action at the point of sale takes the form of a raffle through a mini online game so that one person can visit The Time Room.
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