SNACK’IN X THEGREFG CampofrIo
SOLUTION
We suggested to move away from conventional media, broadcasting the brand’s first spot on Twitch. We developed the creative concept and the activation of the spot through a live reaction on TheGrefg’s channel.
Our idea sought to link the traditionalism associated with Campofrío’s products with the emergence and freshness of new creators through a common intergenerational interest: games.
RESULTS
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Twitch Impressions
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