SNACK’IN X THEGREFG CampofrIo

BRIEF

Campofrío wanted to bring its Snack’in product range closer to young audiences through a conventional ad with TheGrefg.

SOLUTION

We suggested to move away from conventional media, broadcasting the brand’s first spot on Twitch. We developed the creative concept and the activation of the spot through a live reaction on TheGrefg’s channel. 

Our idea sought to link the traditionalism associated with Campofrío’s products with the emergence and freshness of new creators through a common intergenerational interest: games.

RESULTS

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Twitch Impressions
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Total Views

MORE PROJECTS

Konami commissioned us to create the launching spot for PES21 in a very special year: the 25th anniversary of the franchise and the return of Leo Messi as an ambassador.

Cirque du Soleil Entertainment Group created for the first time in its history a show focused on sports, particularly the world of soccer, with Leo Messi as the main inspiration. The PepsiCo group decided to sponsor this event, asking for our help with some of the pieces.