SNACK’IN X THEGREFG CampofrIo

BRIEF

Campofrío wanted to bring its Snack’in product range closer to young audiences through a conventional ad with TheGrefg.

SOLUTION

We suggested to move away from conventional media, broadcasting the brand’s first spot on Twitch. We developed the creative concept and the activation of the spot through a live reaction on TheGrefg’s channel. 

Our idea sought to link the traditionalism associated with Campofrío’s products with the emergence and freshness of new creators through a common intergenerational interest: games.

RESULTS

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Twitch Impressions
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Total Views

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