RUN FOR THE OCEANS ADIDAS

BRIEF

Adidas wanted our talent, TheGrefg, to promote their solidarity action, in which they collect one plastic bottle from the oceans for every ten minutes of sport. 

SOLUTION

We created a face-to-face event at La Mar Bella athletics track in Barcelona, where more than 500 people were able to participate, running for the oceans with their idol, TheGrefg and Gemita. In addition, the action was broadcasted live on our talent’s channel, where not only the race could be enjoyed, but also interviews with famous athletes and other additional content. 

RESULTS

Runners
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Minutes of sport accumulated
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Attendees at the event
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Live viewers
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MORE PROJECTS

Cirque du Soleil Entertainment Group created for the first time in its history a show focused on sports, particularly the world of soccer, with Leo Messi as the main inspiration. The PepsiCo group decided to sponsor this event, asking for our help with some of the pieces.

Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.