RUN FOR THE OCEANS ADIDAS

BRIEF

Adidas wanted our talent, TheGrefg, to promote their solidarity action, in which they collect one plastic bottle from the oceans for every ten minutes of sport. 

SOLUTION

We created a face-to-face event at La Mar Bella athletics track in Barcelona, where more than 500 people were able to participate, running for the oceans with their idol, TheGrefg and Gemita. In addition, the action was broadcasted live on our talent’s channel, where not only the race could be enjoyed, but also interviews with famous athletes and other additional content. 

RESULTS

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Minutes of sport accumulated
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Live viewers

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