Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the world’s top companies.
RUN FOR THE OCEANS ADIDAS
BRIEF
Adidas wanted our talent, TheGrefg, to promote their solidarity action, in which they collect one plastic bottle from the oceans for every ten minutes of sport.
SOLUTION
We created a face-to-face event at La Mar Bella athletics track in Barcelona, where more than 500 people were able to participate, running for the oceans with their idol, TheGrefg and Gemita. In addition, the action was broadcasted live on our talent’s channel, where not only the race could be enjoyed, but also interviews with famous athletes and other additional content.
RESULTS
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Runners
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Minutes of sport accumulated
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Attendees at the event
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Live viewers
MORE PROJECTS
Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.