PRO EVOLUTION SOCCER 2021

BRIEF

Konami commissioned us to create the launching spot for PES21 in a very special year: the 25th anniversary of the franchise and the return of Leo Messi as an ambassador.

SOLUTION

From the ideas of evolution and the search for constant improvement, present both in Leo and the franchise, we created the concept “Better every year,” with which we created, in the words of Konami itself, the most successful and best-received trailer in the history of PES.

RESULTS

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performance improvement
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more hours of views
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more impressions

MORE PROJECTS

Red Bull wanted to make a point-of-sale action featuring streamer TheGrefg.

Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.