Riot Games wanted to promote their new Netflix series, Arcane, and have it reach as many people as possible by means of an online activation.
MESSI 10
PEPSICO
BRIEF
Cirque du Soleil Entertainment Group created for the first time in its history a show focused on sports, particularly the world of soccer, with Leo Messi as the main inspiration. The PepsiCo group decided to sponsor this event, asking for our help with some of the pieces.
SOLUTION
We created a multiplatform activation to achieve the main objective of the group’s brands —in this case Lay’s and Pepsi— which was to interact with the spectators. Thus, we created a digital activation to maximize the impact of the action also relying on PR, and that’s how we came up with Messi 10: Challenge.
RESULTS
More than
0
people watched the show live