Cirque du Soleil Entertainment Group created for the first time in its history a show focused on sports, particularly the world of soccer, with Leo Messi as the main inspiration. The PepsiCo group decided to sponsor this event, asking for our help with some of the pieces.


We created a multiplatform activation to achieve the main objective of the group’s brands —in this case Lay’s and Pepsi— which was to interact with the spectators. Thus, we created a digital activation to maximize the impact of the action also relying on PR, and that’s how we came up with Messi 10: Challenge.


More than 0
people watched the show live


Riot Games wanted to promote their new Netflix series, Arcane, and have it reach as many people as possible by means of an online activation.

Konami commissioned us to create the launching spot for PES21 in a very special year: the 25th anniversary of the franchise and the return of Leo Messi as an ambassador.