Cirque du Soleil Entertainment Group created for the first time in its history a show focused on sports, particularly the world of soccer, with Leo Messi as the main inspiration. The PepsiCo group decided to sponsor this event, asking for our help with some of the pieces.


We created a multiplatform activation to achieve the main objective of the group’s brands —in this case Lay’s and Pepsi— which was to interact with the spectators. Thus, we created a digital activation to maximize the impact of the action also relying on PR, and that’s how we came up with Messi 10: Challenge.


people watched the show live
More than 0


Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the world’s top companies.

Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.