Riot Games wanted to promote their new Netflix series, Arcane, and have it reach as many people as possible by means of an online activation.
LEGENDS OF CATALONIA Turismo de Catalunya
BRIEF
Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.
SOLUTION
We focused the campaign on gamers, as they are a perfect target, given their age and purchasing power, and created a VR video game to stand out in the American market. In the game, five Catalan celebrities help us overcome 6 challenges in incredible virtual spaces, which we finally discover they exist in real life and are perfectly open to visitors.
RESULTS
Downloads
+
0
k
Impacts
+
0
M
Views of the trailer
+
0
k
Visits to the Catalunya tourism website
x
0
US traffic
0
%