LEGENDS OF CATALONIA Turismo de Catalunya

BRIEF

Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.

SOLUTION

We focused the campaign on gamers, as they are a perfect target, given their age and purchasing power, and created a VR video game to stand out in the American market. In the game, five Catalan celebrities help us overcome 6 challenges in incredible virtual spaces, which we finally discover they exist in real life and are perfectly open to visitors.

RESULTS

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Downloads
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Impacts
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Views of the trailer
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Visits to the Catalunya tourism website
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US traffic

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