Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.
We focused the campaign on gamers, as they are a perfect target, given their age and purchasing power, and created a VR video game to stand out in the American market. In the game, five Catalan celebrities help us overcome 6 challenges in incredible virtual spaces, which we finally discover they exist in real life and are perfectly open to visitors.
One of our clients, Ampeterby7 wanted to create a sporting event that could be followed live and that would attract a large number of participants.