LEGENDARY BARÇA FANS FC Barcelona
BRIEF
Turisme de Catalunya contacted us to create an innovative action to raise awareness of this tourist destination among young Japanese people.
SOLUTION
FC Barcelona is an entity deeply rooted in Catalonia, and is a sensation in Japan, being the 5th country with more Barça fans in the world. From Legendary Fans, the players presented challenges to the fans through an augmented reality app. The winners of the challenges won tickets, merchandising, and a trip to Catalonia. In addition, they could get a manga in which the team’s players lived an adventure between Catalonia and Japan.
RESULTS
views of the landing page
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views of the trailer
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MORE PROJECTS
Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.