Turisme de Catalunya contacted us to create an innovative action to raise awareness of this tourist destination among young Japanese people.
FC Barcelona is an entity deeply rooted in Catalonia, and is a sensation in Japan, being the 5th country with more Barça fans in the world. From Legendary Fans, the players presented challenges to the fans through an augmented reality app. The winners of the challenges won tickets, merchandising, and a trip to Catalonia. In addition, they could get a manga in which the team’s players lived an adventure between Catalonia and Japan.