LA PACHANGA Adidas
BRIEF
Adidas wanted to create an action to promote the Speedflow X football boots with a large online activation in order to reach as many people as possible.
SOLUTION
We created “La Pachanga”, an event with the participation of more than 30 content creators from Barcelona, Madrid, and Andorra, facing each other in a King of the Hill Tournament.
We achieved an entertaining, quality action with great organic visualization through the design of the creative concept, graphic development, production, and the realization exclusively on TheGrefg’s channel.
RESULTS
Content creators
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Avg Concurrent Views
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Peak Concurrent Viewers
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Total Views
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MORE PROJECTS
Adidas wanted our talent, TheGrefg, to promote their solidarity action, in which they collect one plastic bottle from the oceans for every ten minutes of sport.