LA PACHANGA Adidas

BRIEF

Adidas wanted to create an action to promote the Speedflow X football boots with a large online activation in order to reach as many people as possible.

SOLUTION

We created “La Pachanga”, an event with the participation of more than 30 content creators from Barcelona, Madrid, and Andorra, facing each other in a King of the Hill Tournament.

We achieved an entertaining, quality action with great organic visualization through the design of the creative concept, graphic development, production, and the realization exclusively on TheGrefg’s channel.

RESULTS

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Content creators
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Avg Concurrent Views
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Peak Concurrent Viewers
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Total Views

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