Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.
LA PACHANGA Adidas
BRIEF
Adidas wanted to create an action to promote the Speedflow X football boots with a large online activation in order to reach as many people as possible.
SOLUTION
We created “La Pachanga”, an event with the participation of more than 30 content creators from Barcelona, Madrid, and Andorra, facing each other in a King of the Hill Tournament.
We achieved an entertaining, quality action with great organic visualization through the design of the creative concept, graphic development, production, and the realization exclusively on TheGrefg’s channel.
RESULTS
Content creators
0
Avg Concurrent Views
+
0
K
Peak Concurrent Viewers
+
0
K
Total Views
+
0
M
MORE PROJECTS
Riot Games wanted to promote their new Netflix series, Arcane, and have it reach as many people as possible by means of an online activation.