Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.
LA PACHANGA Adidas
BRIEF
Adidas wanted to create an action to promote the Speedflow X football boots with a large online activation in order to reach as many people as possible.
SOLUTION
We created “La Pachanga”, an event with the participation of more than 30 content creators from Barcelona, Madrid, and Andorra, facing each other in a King of the Hill Tournament.
We achieved an entertaining, quality action with great organic visualization through the design of the creative concept, graphic development, production, and the realization exclusively on TheGrefg’s channel.
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MORE PROJECTS
Femeval, the Valencian Metallurgical Business Federation, asked us to make a campaign to encourage young people who want to study vocational training to consider the metallurgical sector. As a result, the sector would be nourished by new talent.