Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.
Because young people’s attention is increasingly divided and 87% of Spaniards use their cell phones while watching TV, we created Heroleague, an animated series in which 18 stars of the competition become superheroes to fight an environmental crisis.
Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the world’s top companies.