HEROLEAGUE Euroleague

BRIEF

Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.

SOLUTION

Because young people’s attention is increasingly divided and 87% of Spaniards use their cell phones while watching TV, we created Heroleague, an animated series in which 18 stars of the competition become superheroes to fight an environmental crisis.

RESULTS

+ 0 M
de views
0 k
shares
+ 0 k
likes
+ 0 k
comments

MORE PROJECTS

Cirque du Soleil Entertainment Group created for the first time in its history a show focused on sports, particularly the world of soccer, with Leo Messi as the main inspiration. The PepsiCo group decided to sponsor this event, asking for our help with some of the pieces.

Turisme de Catalunya contacted us to create an innovative action to raise awareness of this tourist destination among young Japanese people.