HEROLEAGUE Euroleague

BRIEF

Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.

SOLUTION

Because young people’s attention is increasingly divided and 87% of Spaniards use their cell phones while watching TV, we created Heroleague, an animated series in which 18 stars of the competition become superheroes to fight an environmental crisis.

RESULTS

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