HEROLEAGUE Euroleague

BRIEF

Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.

SOLUTION

Because young people’s attention is increasingly divided and 87% of Spaniards use their cell phones while watching TV, we created Heroleague, an animated series in which 18 stars of the competition become superheroes to fight an environmental crisis.

RESULTS

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MORE PROJECTS

Konami commissioned us to create the launching spot for PES21 in a very special year: the 25th anniversary of the franchise and the return of Leo Messi as an ambassador.

Euroleague Basketball needed to increase its sponsorship revenue by 50% by attracting the world’s top companies.