We helped our talent in everything necessary to create the F1 Online World Cup, a pioneering event on Twitch that pits more than 20 streamers against each other on the world’s most famous online circuits. In addition, this online event follows the calendar set by the Official Formula 1 World Championship. The last race of the calendar was held in person, at the DreamHack in Valencia with a large number of drivers driving and competing on the same stage.
Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.