Cirque du Soleil Entertainment Group created for the first time in its history a show focused on sports, particularly the world of soccer, with Leo Messi as the main inspiration. The PepsiCo group decided to sponsor this event, asking for our help with some of the pieces.
ESLAND
AWARDS 2021
SOLUTION
We created the ESLAND Awards, an event that celebrates the quality, creativity, and talent of the best Spanish-speaking content creators.
The slogan for the awards was Land of Creators, a common ground for streamers and communities to commemorate the best moments of the year. We designed The Artifact as the creative axis of the campaign, a metaphor about the emancipation of talent through technology and the irruption of creators into the world of entertainment.
The event was such a hit, and so memorable that it will definitely be added to the annual calendar of events for the Hispanic community on Twitch.
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MORE PROJECTS
Euroleague Basketball asked us to help them reach a young, urban audience that was showing less and less interest in the competition and basketball in general.