Riot Games wanted to promote their new Netflix series, Arcane, and have it reach as many people as possible by means of an online activation.
ESLAND
AWARDS 2021
SOLUTION
We created the ESLAND Awards, an event that celebrates the quality, creativity, and talent of the best Spanish-speaking content creators.
The slogan for the awards was Land of Creators, a common ground for streamers and communities to commemorate the best moments of the year. We designed The Artifact as the creative axis of the campaign, a metaphor about the emancipation of talent through technology and the irruption of creators into the world of entertainment.
The event was such a hit, and so memorable that it will definitely be added to the annual calendar of events for the Hispanic community on Twitch.
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MORE PROJECTS
Turisme de Catalunya wanted to create a campaign to attract more American tourists. In addition, they aimed to reach a younger target and position Catalonia as an innovative and trendy destination.