Adidas wanted our talent, TheGrefg, to promote their solidarity action, in which they collect one plastic bottle from the oceans for every ten minutes of sport.
ADIDAS STREAM WORLD CHAMPIONSHIP
BRIEF
Adidas wanted to create valuable content with our streamer TheGrefg, to promote their sports products, coinciding with the 22nd edition of the World Cup, hosted in Qatar.
solución
We created the first football world cup between streamers, a competition in which more than 120 content creators from six different countries participated: Spain, France, Portugal, Colombia, Mexico and Argentina. An event held at the Benito Villamarín stadium in Seville, which was attended live and could also be followed on TheGrefg’s Twitch channel.
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